FENTY BEAUTY FRANCHISE

FENTY BEAUTY COSMETICS FRANCHISE INFORMATION

This information is on Fenty Beauty Cosmetics Franchise.

Fenty Beauty, the brainchild of global superstar Rihanna, stormed the beauty industry in 2017, revolutionizing the way cosmetics are marketed and sold. With its approach to inclusivity and nonconformity, Fenty Beauty disrupted the status quo, challenging traditional beauty standards and setting a new benchmark for other brands to follow. Fenty Beauty’s launch in 2017 marked a watershed moment for the beauty world, as it showcased a groundbreaking foundation line with an unprecedented 40 shades catering to a diverse range of skin tones. ‍

However, Rihanna did something different from all the other celebs. Instead of just relying on her name to sell the brand, she focused on creating products that put the customer first and helped to increase diversity within the beauty business. This forward-thinking approach, alongside a strong brand marketing strategy, led to Fenty generating a remarkable $100 million in its first 40 days alone.

Rihanna’s involvement and passion for inclusivity propelled Fenty Beauty to become more than just a cosmetics brand; it became a symbol of empowerment for individuals of all backgrounds. By daring to go against the grain, Fenty Beauty proved that a luxury brand can simultaneously embrace both edginess and sophistication, challenging the conventional notion of exclusivity. As we delve into the depths of Fenty Beauty’s marketing brilliance, we will uncover the strategies that catapulted it to stardom and explore the ripple effect it created, inspiring other beauty brands to embrace diversity and embrace change, but first, let’s get to know its history.

Before delving into Fenty Beauty’s strategy, let’s set the stage with a glimpse into the macroeconomic and cultural trends of the 2010s. The past decade in America witnessed significant social change, marked by movements for inclusivity and individual freedoms. As more Americans deviated from traditional norms, social conversations around race, gender, and sexual identity took center stage, paving the way for brands to embrace diversity and authenticity. In this evolving landscape, Fenty Beauty’s emphasis on inclusivity and nonconformity resonated deeply, aligning perfectly with the societal shift towards acceptance and diversity.

Fenty Beauty’s Marketing Strategy Revealed
Fenty Beauty’s Chief Marketing Officer attributed the brand’s success to three key strategies: exclude no one, let values inform the process, and show, don’t tell. From the very beginning, Rihanna’s vision for Fenty Beauty was crystal clear – to cater to everyone, irrespective of skin tone or ethnicity. In a market dominated by a limited range of shades, Fenty Beauty launched 40 foundation shades, emphasizing inclusivity in a way no other brand had done before.

To achieve its vision of inclusivity, Fenty Beauty made a bold move by releasing 40 foundation shades right from its debut, shattering the industry’s norms. Rihanna’s dedication to catering to all skin tones and undertones was evident, and the well-crafted nuance of each shade became a testament to the brand’s commitment to representation. In addition to its diverse shade range, Fenty Beauty also chose to let its values inform the entire process of brand creation. The brand was sincere in its acceptance of all people and embraced diversity both in its product offerings and its marketing campaigns. Rihanna’s track record of advocating for social issues further reinforced the brand’s authenticity and message. Rather than relying on conventional marketing tactics, Fenty Beauty opted to show, not tell. The brand used Rihanna’s strong online presence and social media platforms to convey its luxurious image, emphasizing the importance of authenticity and real interactions with consumers. Through YouTube tutorials, social media campaigns, and behind-the-scenes glimpses, Fenty Beauty engaged its audience and created a sense of community.

By combining these three strategies, Fenty Beauty successfully redefined the beauty industry’s standards and set a new benchmark for inclusivity and nonconformity. The brand’s impact extended far beyond cosmetics, sparking a global movement known as the “Fenty Effect,” which challenged other beauty brands to follow suit and embrace diversity in their offerings. Fenty Beauty’s approach to marketing will undoubtedly be remembered as a groundbreaking moment in the history of the beauty industry.

What makes Fenty Beauty stand out is that its success isn’t solely dependent on Rihanna’s immense celebrity status. Although her influence undoubtedly propelled the brand to prominence, it’s the quality and diversity of their makeup and skincare offerings that truly captured people’s attention.

The strategic triumph of Fenty Beauty stands as a notable case study in brand innovation and market disruption. In this examination, we will explore the elements that have fueled Fenty’s marketing achievements:

1. Including user-generated content
   Fenty’s social media approach heavily incorporates user-generated content, aligning seamlessly with the brand’s youthful, trendy, and playful tone. This strategy enhances the social validation of individuals using and enjoying their products. They leverage consumer videos on their page and utilize hashtag campaigns to amplify their marketing message and broaden its reach.
2. Sharing content in diverse formats
   While Nike excels in the sports sector with its social media strategy, Fenty dominates across a diverse array of beauty formats. From reels and static posts to videos, shorts, carousels, polls, text-based posts, product ads, story highlights, and retweet. Fenty’s content strategy spans various formats. This approach ensures there’s always engaging content for every audience member. By consistently posting across multiple platforms, Fenty maintains its status as a prestigious and luxurious makeup brand.

As an illustration, they frequently share content on LinkedIn, a platform designed for professional networking, to connect with their target demographic and increase visibility. Additionally, they maintain a LinkedIn page named Savage x Fenty — their retail and fashion counterpart, which boasts more than 50,000 followers. Despite having a substantial following, Fenty’s marketing approach ensures they remain relatable and accessible to their audience.

3. Celebrating diversity in their content
   Fenty’s content marketing strategy remains aligned with the brand’s commitment to inclusivity and diversity celebration. Their advertisements, posters, and campaigns showcase women from various ethnic backgrounds. A glance at their Instagram page, for instance, demonstrates their dedication to offering different makeup formulations tailored to each skin tone.

Fenty Beauty advocates for diversity on its social media platforms, showcasing not only various skin tones but also diverse body types and genders. For instance, they frequently spotlight men using their makeup products. This approach resonates with diverse audiences, capturing their attention and engagement.

4. Leveraging freebies and giveaways
   Fenty employs contests and giveaways across all its social media platforms as part of its marketing strategy. For instance, their Twitter account consistently features exciting prizes to be won or engaging contests that captivate audiences, enticing them to eagerly participate.

They leverage holidays and themed events to ensure their contests align with current trends and topics. For instance, consider their “Boo Basket” giveaway themed around National Chocolate Day. The tweet prompted audiences to follow, like, and comment, resulting in over 500k impressions and thousands of comments.

5. Creating engaging and interactive content
   Compelling and captivating content lies at the heart of Fenty’s social media approach. Consider their YouTube channel, which hosts numerous videos showcasing tutorials, tips and tricks, and product updates. This content captivates individuals with an interest in makeup and beauty, keeping them engaged with Fenty’s social media profiles. Through social listening, Fenty’s content marketing strategy emphasizes trending topics and themes in videos and posts that offer practical real-world applications.
6. Using celebrity partnerships
   Undoubtedly, Rihanna herself is an icon and the primary celebrity driving force behind Fenty Beauty. However, the brand’s influence extends beyond leveraging her fame and influence alone. Fenty Beauty regularly collaborates with other celebrities, influencers, and notable brands. For instance, Fenty often showcases tutorials on YouTube created by various influencers and celebrities, effectively tapping into their audiences. As an example, Kidd Kenn, who boasts thousands of followers on Instagram and YouTube, presented a Fenty Face Tutorial that garnered over 36,000 views.
7. Posting regular product updates

As a beauty and skincare brand, Fenty Beauty consistently shares updates regarding its products and new releases, ensuring that customers stay informed about each new launch. Their online advertising and marketing campaigns are specifically tailored to target millennial and Gen Z audiences.

When it comes to product updates, Fenty maintains consistency in its social media strategy across all platforms. Additionally, their exclusive retail partners, including Sephora, Harvey Nichols, and Boots UK, also promote Fenty launches on their respective social media channels. Furthermore, Fenty stays attuned to social media trends, seamlessly incorporating viral themes into their updates.

8. Showing that they care
   Fenty Beauty has been a leading advocate for inclusion and diversity within the industry. Through the Clara Lionel Foundation, established by Rihanna in memory of her grandparents, the brand raises awareness and funds for climate change and education. Notably, this initiative extends globally. Fenty’s marketing strategy highlights its social initiatives and campaigns across its online platforms, demonstrating its commitment to social causes. These updates not only inform people about their initiatives but also encourage engagement by providing insights into their work and how individuals can contribute.

Fenty Beauty was the top-earning celebrity beauty brand in the world in 2023 with over £477 million ($600 million) in annual revenue. Fenty plan to be the Number 1 in beauty cosmetics in few year from now.

Fenty beauty continue to expand through fenty beauty franchise model and currently accepting franchise application through this contact form below. If you wish to be a fenty partner through franchise in your country contact through the contact form and tell us your love for fenty and when you plan to start the process of the franchise, our team will reach out to you with further instruction on the process to own your own fenty beauty store.